Limeade: Brand refresh

It’s totally possible. That new tagline and positioning was aimed to catapult Limeade from eager startup to a major player in the employee engagement space...and I was tasked with updating their existing identity system (which was simply behind the times). After a careful audit, a new system was developed to remove the static energy and give Limeade a bolder visual voice moving forward.

The resulting visual language is smart, dynamic and conveys the feeling that anything truly is possible.