Forma: brand illustrations
After a careful audit of the existing illustration library, I pitched a plan to expand the collection and introduce new functional visuals that align to specific themes and storylines used across the organization. The challenge? The original illustrator had a distincive style, and any additions in to the system would need to family with that playful style of fluid shapes and unexpected moments. I brought the project back in-house, illustrating a full new collection myself — including a suite of wallet icons to be integrated as brand moments in the Forma platform.
Client
Forma
DELIVERABLES
Art Direction Illustration Animation
Role
Illustration