Hawaii Food & Wine Festival

Chefs Roy Yamaguchi and Alan Wong were launching Hawaii’s first ever food and wine festival and needed an upscale visual identity & brand campaign to launch the inaugural event. The final logo depicts the iconic mountain ranges in Hawaii meeting the sea, bringing the themes of "mauka to makai" and "taste our love for the land" to life. Nuances of sustainability (the leaf) and Asian influences (the wok) are also referenced in the final logo.