Forma: product marketing visuals

As part of my role at Forma, I noticed that there was a gap in visual support for the product stories teams were trying to share. Screenshots were not cohesive, sometimes featuring old product designs, and the few illustrated UI visuals we had from the brand launch needed significant updates. And in the middle were the launches of key features or differentators that we did not have a go-to visual to help tell those stories. In response, I created a comprehensive library of marketing-ready visuals as well as a set of guidlines to guide teams on which style of visual to use across each touchpoint.