Chefs Roy Yamaguchi and Alan Wong were launching Hawaii’s first ever food and wine festival and needed an upscale visual identity & brand campaign to launch the inaugural event. The final logo depicts the iconic mountain ranges in Hawaii meeting the sea, bringing the themes of "mauka to makai" and "taste our love for the land" to life. Nuances of sustainability (the leaf) and Asian influences (the wok) are also referenced in the final logo.
Every year, Limeade hosts a customer conference aimed to spark connection and engaging conversations amongst their customers. The identity for the event needed to reflect the Limeade brand while at the same time referencing the art and culture of the location (Savannah, GA).
Hand-painted brush strokes and illustrations worked hard to ensure each touchpoint felt special, and the typical conference brochure received a major upgrade as well. Each day, attendees were greeted with hand-sketched habit trackers and suggestions to focus on their own well-being while at the conference.
A Northwest heritage farm needed to modernize the milkman experience with a fresh look and feel that was clean and easy-to-read.